New Revenue Partners

Executive Sales & Marketing for Hire

Lars Cederquist - New Revenue Partners

Beyond Consulting

Lars Cederquist works exclusively for your company bringing executive level sales and marketing expertise so that your business can:



Your Profit Goals



New Opportunities



Sales and Marketing Investment

Manufacturing Industry Specialist

Manufacturing Industry Specialist

Serving manufacturers of industrial products since 1984 in enterprises with revenue from $5MM–$75MM.

Executive-Level Insight


Unlike traditional marketing firms and consultants, I work exclusively for your company delivering specific, actionable steps to achieve your goals.


With years of experience as an in-house director of sales and marketing, I can provide executive-level analysis, advice, and insight.


I understand the unique dynamics of family-owned businesses and bring an objective, compassionate, positive perspective to every business challenge.

  • “Lars is a big picture person that thrives in the details of everyday existence. He is positive, proactive and likes to be measured based on results. I highly recommend him.”

    Robert Lyons
    Director of Business Development, Carbit Paint Company
  • “Lars is a true professional, with a can-do attitude and was a pleasure to work with. Lars possesses excellent selling, planning, prospecting, customer service and leadership skills.”

    Michael J. Meegan
    Sales & Marketing Executive

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Creating Strategies and Seeing them Through

I implement clear actionable steps to ensure the maximum return on your sales & marketing initiatives including:

  • Evaluating your current sales & marketing plan
  • Performing in depth analysis of product sales & profitability
  • Setting goals & designing strategies to reach revenue targets
  • Assessing key sales & marketing personnel
  • Determining if the use of Independent Manufacturers Reps is right for your business
  • Defining how in-house TeleSales personnel could generate additional sales revenue

Proven Results

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Generated $5MM in new opportunities delivering qualified leads to sales channel partners.

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Sold and managed $460K project from pre-sale to completion without errors or omissions resulting in a profitable project.

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Secured two new OEMs valued at $2.5MM (16% of annual sales) in competitive market.

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Repositioned 100-year-old manufacturer from being perceived as antiquated to an expert in its market, allowing 2%–3% annual price increases for commodity products.

Are you getting the most out of your sales & marketing dollars?

Let's find out!

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